Sign of SEO Apocalypse Features Google Sans Font
Like a sterling unicorn horn emerging from a black hole encompassed by a white hole, Dan Shure successfully spotted a Google nuance before Barry Schwartz. Yes. You heard it here first!
Entries by Anthony Pensabene
Rank for Competitor Brand Identity Keywords
During a recent #SEOchat, Mordy Oberstein posed the question, “Do you feel Google gives you enough opportunity on the SERP to thrive or at least survive?” I replied: Mordy pointed-out that I get no quarter in trying to rank for a competitor’s brand identity keywords. The next day, I got a […]
Method to Measure the ROI of Content
In a recent #SEMrushchat, it was asked, how would you measure the ROI of content marketing? Here’s one method of measuring content ROI as taught to me by Dan Shure. I have used this to show proof of content strategy when speaking with clients. Miniature Case Study I worked with a gentleman with a small […]
5 Ways to Use Google Search Console for Increasing Traffic
Many options exist related to content software, tools, and extensions. Google Search Console can be easily overlooked as an asset for content strategy. Here, I demonstrate five ways to use GSC for increasing website traffic. Special thanks to Dan Shure of Evolving SEO who was nice enough to lend me access to his site’s Google […]
How Content Strategy Would Make Cobra Kai Kompanion More Badass
Strike first. Strike hard. No mercy. Have you heard of Cobra Kai? I have been absorbed to the point of seeking ancillary information related to the show, characters, etc. I came upon a podcast. The hosts have interviewed a number of personalities related to the now-Netflix series as well as installments from the Karate Kid […]
Optimizing Dated Blog Content
Perhaps you started a blog years ago and now realize the need for search engine optimization and content strategy. Similarly, marketing peers may come across a client with an existing blog that is not well structured with categories and filled with posts that are not keyword focused. Content can age well but not if it […]
SEO Free Public Library
Last Update: 4-7-21 A/B Testing 71* Things to (A/B) Test How to Do A/B Testing Audit SEO Audit Report & Schedule Templates: Make Actionable Recommendations E-Commerce Made Easy – How To Build, Manage & Market Your Website How to do a Mobile SEO Audit – The Step by Step Guide. Annie Cushing’s Must-Have Tools – […]
Targeting Informational Search Intent
In 2016, a client had the need to increase more traffic to their blog. The following post is a window of insight into the process of what I think is targeting informational search intent: – Coming up with an article topic, considering the sales funnel and keyword research – Analyzing opportunity in the search results […]